DIY Investing: An Easy Guide To Investing Your Own Money
02.12.2023We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, a very special edition, our annual SEO tips of the year edition. This year it is 22 smart SEO tips for 2022. I’m going to be talking about some of the most talked about things in the SEO industry over the past year plus a few tips from last year that we wanted to pull over because they were just that important. Because we’ve got 22 of them and we don’t want this video to take forever, we’re going to be going through these pretty quick, but for you we’ve linked to some resources in the transcript below so you can explore all of these topics further if you want. All right. Without further ado, let’s get started. On-page SEO tips for 2022 1. A/B testing I’m going to start with some on-page topics. Tip number one, A/B testing or simply testing. We’ve seen a lot more testing tools pop up in the last couple of years, which is awesome because SEO is not make a decision and implement it and you’re done. SEO is implement, evaluate, and then make decisions or sometimes course corrections. Is this something we need to pull back? Did C perform better than D? Which one would we choose? All the tips we’re talking about today can apply to this testing mentality. SEO is incredibly complex, and the old-school idea of best practices just doesn’t cut it anymore. So in ’22, develop a testing mentality with your SEO. 2. Author pages Number two, author pages. I really love this because Google this year updated some of their advice around author pages and their schema markup. It’s an important part of my strategy and a lot of websites that I use. A good quality author page helps Google evaluate your authors, which can be used for E-A-T and other things, and helps link them with their expertise. So linking your articles to a good author page usually includes links to other websites, author profiles, links to the articles they wrote, some biographical information. It can help establish your authors as expertise in a certain space. So take a look at your author pages and try to improve them and make this a task. 3. Google title rewrites Google title rewrites, number three. I don’t think there is any topic more discussed in 2022 than Google rewriting titles. A lot of studies, including one I did, showing Google rewriting 60%, 70% or 80% of a site’s titles. It can be frustrating. But what we’re finding is a lot of people aren’t evaluating those Google title rewrites. When you do, you can learn a lot about your own titles. Why is Google rewriting it? Is my title too long? Am I missing important keywords? Do I have fluff in there that Google doesn’t like? Or in some cases you can go back and try to correct the title that Google rewrote if they’re doing just a terrible job. So Google title rewriting, do an audit of those Google titles and learn what you can do. 4. Nuke the «fluff» Speaking of fluff, this may be the year that you want to nuke the SEO fluff. You know what I’m talking about with SEO fluff. It’s those flowery keywords. It’s those descriptions and it’s recipe pages. «Oh, I was walking along the Irish countryside thinking about my bread and biscuits.» That is your fluff. We’re finding that it may not be necessary, and it may even be detrimental to your SEO. Glenn Gabe wrote a great case study where they reduced a lot of their fluff on category descriptions and they actually saw an increase. Google is removing fluff from title tags. So this marketing, flowery, SEO writing stuff, it may not be helping you, and, in fact, it may be hurting you. Today Google is rewarding sites or seems to be rewarding sites that provide quick answers and more direct engagement. Better engagement, it’s usually better for your customers as well. So experiment with losing the fluff in 2022. 5. FAQ schema Number five, FAQ schema. So last year we talked a lot about different schema types, how-to schema, FAQ scheme, different things. If there was a clear winner in 2022, it was FAQ. The reason FAQ is the winner is because so many sites can qualify for it, it’s easy to implement, and if you win a FAQ schema in SERPs, you can gain a lot of Google real estate. So there are a lot of articles that talk about how to optimize for FAQs. You can get links, deep links in FAQs. There are a lot of things you can do. We’ll link to those in the transcript below. But take a look at your FAQ schema if you’re not currently using it: How to Optimize Your FAQ Schema to Maximize Positive OutcomesWhat Google’s FAQ Schema Update Means For Your SEO Strategy6. Tabbed content Last year we talked about tabbed content, bringing your content that is in tabs, in navigation and bringing it out. This year, we’re getting a little more advanced. Our friends at Merj did a study about types of tabbed content and how easily Google can extract and render and index different tabbed content. So if you still have content in tabs, it doesn’t necessarily mean you have to take everything out, but you should research if Google is able to index and rank those appropriately. There are better resources this year to try to do that. So take a look at your tabbed content. 7. Faceted navigation Along the same lines, faceted navigation. We’ve been talking about faceted navigation for years, but this is the year to get a little more strategic with it. In certain ways, faceted navigation has always been like a set of rules, like if it has green dress, we are not going to index this or crawl it, but if it is size 12 or higher, we will index it. Today, smart SEOs are getting a lot more savvy about what they index, don’t index, and crawl with faceted navigation, and these tools are becoming increasingly available for sites like WordPress and things like that, where you can actually look at the traffic each page receives and index, crawl, faceted navigation on a page by page level, and these broad rules aren’t necessarily as necessary. You can get down to the nitty-gritty and increase your traffic that way, with fine-grained tools. So both tabbed content and faceted navigation, old-school concepts, but we’re getting much more sophisticated with them in 2022. Link building tips for 2022 All right, let’s talk about everybody’s favorite subject, links, because you need links to rank in SEO. But what a lot of smart SEOs know and talk about is you need links to rank in SEO, but you probably don’t need as many as you think. 8. Internal link optimization If you only have a few good external links, one of the best ways to leverage that is optimize your internal link optimization. We’ve seen a number of new tools and processes talking about internal link optimization. We’re talking about pages that have too few links, under optimized anchor text, pages that have great opportunities that aren’t ranking that should. So if you haven’t done an internal link optimization audit in a while, this is the year to do it and this is the way to leverage those internal links that you’re getting. 9. Deep linking Speaking of which, deep linking. In the old days, if you linked to a page, you just linked to the URL. But we’re seeing an increase in deep linking, linking to specific passages, text fragments, things like that, navigation, jump links. This is increasingly becoming a popular strategy to get people deeper into the page and give Google and other search engines signals about very specific parts of pages. This seems relevant as Google has recently introduced passage ranking, where they’re not just evaluating the whole page. They can understand individual passages as well. So making deep linking part of your strategy, as opposed to just linking to the URL, seems to be a great way of moving forward. 10. High ROI link building High ROI link building. I watched a great presentation from Ross Simmonds this year, the Coolest Cool, on link building with assets and determining the ROI of each of them, because everything you build links with, whether it be a tool, a blog post, a free PDF, it has a cost and that cost has an ROI. Ross found that certain things have higher ROIs than others. Tools have an incredibly high ROI, but they’re also expensive to create. Pages with stats on them, not that expensive to create, but also a really high ROI. I’m going to link to that video. It might be a paid subscription. I apologize about that. But it’s awesome. It was voted number one at MozCon. If you do link building, it’s definitely worth watching and definitely worth the cost. High ROI link building, know the cost of everything you’re producing and how much value you’re getting out of it. 11. Reduce redirects Let’s go old school again. Our friend Nick LeRoy tweeted not too long ago about reducing redirects. This is really old school, but a lot of people are forgetting it these days. If you have a large site and you have thousands or millions of redirects all sending confusing signals, 301 jumps to a 302 jumps to a 404, what is that? Looking at your redirect chains and reducing them to a single redirect with a clear directive can help reduce canonicalization errors. It can improve crawling efficiency, and at scale it can influence your rankings. So if you have a large site or even a small site with a lot of redirects, this is the year you want to do a redirect audit. Get on it. Audit, on it. 12. SEO for affiliate links How about SEO for affiliate links? We don’t talk a lot about affiliate links here at Moz, and Google traditionally hasn’t talked a lot about it either. But this year we saw Google introduce specific guidance for affiliate sites, which is something they really haven’t done before. Specifically for review sites, Google talking about what a good review looks like, talking about the good and the bad part of the product, the fact that you should link to multiple merchants so consumers have a choice. We haven’t seen this from Google before. So if you do SEO for affiliate sites, you do review sites, this is the year to review those Google documentations and make sure you’re creating sites that Google rewards and actually following Google’s guidance on it, which is something in past years I didn’t think I would be able to say about that. So it’s awesome to see. Google SEO tips for 2022 13. Reputation research All right, moving on to different topics, reputation research. My friend Lily Ray talks about reputation research a lot in terms of E-A-T. The idea that Google can evaluate your site based on what other people say about you. So if you’re Dr. Mercola and an anti-vaxxer and everybody is saying all these terrible things about you on other websites, Google can disappear you from search. Reviews, what are other websites saying about you in terms of reviews? Google quality raters often look at other websites to get reputation research, and it’s supposedly believed that Google can do the same thing algorithmically. So making reputation research part of your SEO audit process, what are other sites saying about you, is it incredibly positive, is it incredibly negative, this is especially important for your money or your life sites, sites that are going to be more impacted by E-A-T algorithms. So if you sell things or dispense medical advice, reputation research is a little bit more important for those sites. 14. Core Web Vitals — minimums Boy, last year we talked about Core Web Vitals a lot. One of my happiest things is that we are talking about it much less. Google announced a big update. It was a big hooplala. It didn’t quite work out the way Google kind of explained that it might. What happened was Google released Core Web Vitals, and some sites saw a boost, other sites saw a decrease, but it wasn’t as intense as we thought it might be. A lot of sites did improve. But we’re finding in 2022 maybe we don’t need to worry about it as much as we thought. My colleague Tom Capper did a study that showed that slow sites were still ranking and fast sites were ranking even higher, but the effect wasn’t as much. The one thing Tom did find though, that was important, was sites that failed all three Core Web Vital requirements were definitely in the dumps. So we should optimize for speed always, but perhaps in 2022 we don’t need to obsess over it as much as possible, based on Google advice. Speed is awesome. You should make your sites as fast as you can. But Core Web Vitals, don’t sweat it as much as we were in 2021. 15. Ditch AMP? Other things we might want to consider not sweating, AMP. 2021 was the year that we’ve seen a lot sites start to ditch their AMP. This is because Google no longer requires it as a ranking factor in their top stories. It does provide some speed benefits. It’s kind of a neat technology. We know people who work on it. It’s really cool. But a lot of companies were stressing out trying to maintain two different versions of their website to get that ranking boost. A lot of sites are starting to like, «Well, we don’t want to have two different versions. It’s a lot of overhead. It’s a lot of engineers. What if we just got rid of it?» They’re finding it really doesn’t make a difference. They can just work with one platform and still get as much rankings as they want. So if your company is struggling with AMP, this might be a year to experiment with ditching it. Or keep it if you like. It’s great, but a lot of people seem to be walking away. 16. Google Discover On the flipside, a lot of people are flocking to Google Discover. Google Discover is interesting. It’s not traditional SEO traffic, where you research a keyword and people are converting. It’s a little bit more like social media traffic. In fact, social media sharing seems to be one of the ranking factors that can influence how much traffic you get from Google Discover. But what we’ve seen in the last year is some publishers are optimizing for Google Discover, publishing those stories, and seeing huge amounts of traffic for that. Great for like news sites, blogs, popular things, things that talk about popular topics. We’ve gotten some Google Discover traffic here at Moz. We’re going to link to a couple of articles to show you how to optimize for Google Discover. But if you haven’t tried it yet, it may be a channel for you to explore in 2022. 17. Local SEO GBP categories We’ve got to squeeze in one local SEO tip. We’re doing this for our friend Darren Shaw, who publishes the Local Search SEO Ranking Factors every year, doing an awesome job at it. If you have a local site and you just have five minutes to do one thing, the number one SEO tip for 2022, get your GBP categories in order. Ranking factors studies show that it is the number one thing that can influence rankings. Do an audit of your Google Business Profile categories. Darren has a lot of tips over there with that Local SEO Ranking Factors. I would encourage you to look at it. Also Joy Hawkins is doing a lot with experimentations. I’d encourage you to look at her site as well. 18. Favicon review My tip, the tip that I’m going to die on this hill — favicon optimization. Why favicon optimization? I talked about this last year, but I don’t think people took me seriously enough. Over 50% of search results take place on a mobile phone where your favicon shows, and people are not optimizing those favicons. A good favicon can draw attention. It can zero you in on a very busy SERP, and it does it with just a few pixels. A good favicon can raise your click-through conversion rate one or two percent, which is awesome. How does it work? What do you notice on this screen? You notice the tip with a favicon. A good favicon is usually bright, it’s usually high contrast, and it draws your attention to your search results. So optimize your favicon, folks. I’m dying on that hill. SEO career tips for 2022 All right. So I want to spend a few tips on talking about your SEO career, because I don’t think we talk about this enough. What should you be learning this year, aside from Python because everybody loves Python? 19. Learn GA4 This might be the year that you want to finally familiarize yourself with GA4. GA4 is the product that’s replacing traditional Google Analytics. You’re going to see it in a lot more client accounts. It can be a little confusing to people. Some of the metrics aren’t there. It’s got some cool things in it admittedly, like they basically got rid of bounce rate and replaced it with engagement metrics, which is great because a lot of SEOs are a little too focused on bounce rate and engagement may be more representative, a holistic way that Google views your website. Our friend Dana DiTomaso has a course on LinkedIn that you can check out. But familiarize yourself with GA4 so you can walk into those meetings and you can present those reports and know what you are talking about. 20. Attend virtual conferences Conferences. COVID moved a lot of conferences virtually online. People attended them. A lot of people are getting burnt out on virtual conferences. But looking back at all the virtual conferences of 2021, there’s some great value there. Here at Moz, we had MozCon. We had some tremendous speeches. It also makes it more affordable for people all over the world. Traditional conferences, you pay $1,000 to $2,000 just to attend the conference plus travel and all that. But with virtual conferences, oftentimes they’re free or just $100 or $200. You can attend virtually and focus on the content and the learning and advance your career, and do the networking, reach out to the speakers. There are lots of opportunities there. So I would commit in 2022 to attending two or three virtual conferences and make that part of your career advancement. 21. Charge more Finally, the last tip on the career, charge more. 2022 is the year to charge more for your SEO services. Our friend John Doherty at Get Credo publishes his annual salary report or agency fee report. If you’re an independent consultant or agent, you can check to see what you’re charging compared to your peers. But, in general, SEO services are in high demand all over the world, especially high-quality SEO services. The power is in your hands to charge what you are worth, not undermining yourself. If you’re working in-house, it might be time to evaluate your salary and make sure you’re getting paid what you deserve, especially if you’re not getting paid as much as your colleagues or you’re part of an underrepresented group. Charge more in 2022. Make more money. And finally… 22. Be the last click Final tip of 2022, this was the final tip of 2021. It’s my favorite SEO tip of all time. Be the last click. That means satisfy your users. When someone is searching Google or any other search engine and they’re presented with a list of results, they’re clicking around, looking for what they want to be, make sure you are the last site that they click. Why? Because when they clicked to your site, they found what they were looking for. You satisfied them so much that when they see your site again, you’re going to be the first one that they click on because you gave them the answer. Provide awesome experiences for your users. Think of them first. Give them everything they want. Give Google no excuse not to rank you number one in the search result. All right, 22 tips for 2022. That’s all I’ve got. I would love to hear your tips. Please leave them in the comments below. Reach out to me on social media. If you liked this video, please share it. Thanks, everybody. It’s been fun. Video transcription by Speechpad.com
02.12.2023[ad_1]
In addition to updating your umbrella policy in a bull market, your homeowners insurance policy likely needs to be increased as well. Given real estate values have surged higher, your house may be underinsured.
I like to keep my real estate values static in my net worth calculations to keep me motivated. It encourages me to work harder and find new ways to build wealth.
However, I’ve recently seen some eye-popping comparable home sales that undeniably show a significant rise in San Francisco single-family home prices this year. Therefore, my motivational trick is no longer as effective.
There were three sales of three-bedroom, two-bathroom homes under 2,000 square feet that sold for between $2,300,000 – $2,450,000 million. This is significant because I have a similar property recorded in my net worth tracker for $1,900,000. Therefore, my property could be underinsured by around $500,000.
If you’ve owned a home for longer than a year, you may have to increase your homeowners insurance policy coverage as well. Some heartland cities have seen over a 30% rise in home prices since the beginning of 2020!
The last thing you want to do is have your house burn down and not have enough insurance to rebuild a similar home.
This post will cover:
- What homeowners insurance covers
- How much homeowners insurance to get
- How a homeowners insurance policy made one man $600,000 richer
- Homeowners insurance lessons learned after the same man’s house burned down
Home Insurance As An Ongoing Expense
We generally don’t think too much about homeowners insurance because it can be seen as a drag on returns. As real estate investors, our goal is to keep our expenses as low as possible in order to generate higher returns.
Further, I had an unpleasant run-in with my homeowners insurance provider. One year, they unilaterally jacked up my homeowners insurance premiums. They basically said they were doing it for my own good since construction costs had risen considerably.
This may have been true, but to get blindsided by a rise in homeowners insurance premiums didn’t feel good. Therefore, I fought it and elected to get the lowest recommended coverage possible.
As someone who is bullish on the housing market and on rental properties, homeowners insurance is an ongoing expense just like property taxes. Therefore, you must bake in this insurance expense when buying a property. At least the expense can be written off rental income.
Eventually, the gap between your home’s value and homeowners insurance coverage may be too wide for comfort. That’s likely what’s happening now for many long-time homeowners.
Below is an example of a recent home sale that has pushed single-family home prices in my neighborhood to new highs. As a result, I should increase my homeowners insurance coverage.
What Does Homeowners Insurance Cover?
A standard homeowners insurance policy provides coverage to repair or replace your home and its contents in the event of damage. Damage can result from a fire, theft, or weather events such as lightning, wind, or hail. Flooding and earthquake are almost always separate insurance policies.
Homeowners insurance also covers damage to your heating and cooling systems, along with kitchen appliances, furniture, clothing, and other possessions. Make sure you record a list of all your valuable possessions in a spreadsheet somewhere with the date of acquisition, purchase price, and current value.
Homeowners insurance will also cover structures and items outside of your house, but on your property. For example, you might have a writer’s den in your backyard where you get away from the kids. Or you might have painstakingly built a nice playground structure for your kids during the pandemic.
Finally, your homeowners insurance policy will typically cover living expenses if you need to move out of your home while it’s being repaired or rebuilt. Liability coverage is typically included as well. That means you’ll be reimbursed for medical expenses and legal fees if people that are not living in your home are injured on your property.
Below is a chart I got from US News & World Report that shows what homeowners insurance usually covers, sometimes covers, and rarely or never covers.
How To Determine How Much Homeowners Insurance To Get
Below are some considerations that will help you determine how much homeowners insurance to get. Homeowners insurance isn’t expensive. But it is necessary to protect one of your most precious assets.
1) Calculate the market value of your property.
Get homeowners insurance coverage as close to market value plus a couple percent buffer just to be safe. You can find comparables by checking out the latest sales online. Once you punch in your address you’ll see home estimates, previous sales prices, and comparable listings to make sure the appraised value given by your insurer is in the ballpark.
I wouldn’t really trust online real estate price estimates by Zillow and Redfin. They are often wrong. Instead, track actual home sales of comparable properties.
2) Differentiate between building and land value.
The main focus for home insurance is the replacement cost of a similar quality home. This means similar square footage, build quality, and amenities.
For example, let’s say a comparable house sells for $1,000,000 down the street. The house is 2,000 square feet and sits on 10,000 square feet of land. It costs an estimated $300 a square foot to rebuild the house, equating to $600,000. The land value is therefore around $400,000.
The homeowners insurance coverage should mainly be based on building $600,000 worth of the home. Insuring for $1,000,000 for the total value of the property may be an overkill since you don’t need to rebuild the land. That said, if you have extensive landscaping that costs a lot of money, you should get that insured.
3) Consider various deductible options.
Insurance companies will offer various deductible levels in case a claim is made. For example, you can have a deductible as a percentage of the rebuild cost of your home. Or, you can have fixed deductibles such as $1,000, $2,000, $5,000 and so forth.
The higher your deductible, the lower your homeowners insurance premium.
4) Consider disaster insurance.
Disaster insurance is an extra layer of insurance for those properties in hazard zones such as earthquake, fire, flooding, and landslides.
If you are in a high risk zone, please read this post I wrote on how to decide whether you should or should not get disaster insurance for your property. Given San Francisco is near a fault line, I think about this topic every time I call my insurance company to check up on the latest.
Usually, the high deductible doesn’t make sense, so I pass. What homeowners can do is reinforce their homes, clear loose brush, and reinforce their land to better protect themselves from natural disasters.
5) You can always change your deductible.
Let’s say six months down the road you feel you are paying too high a monthly home insurance premium. Don’t let that feeling fester. Call up your insurance agent and raise the deductible to lower your monthly premium.
If you go with a reputable insurance company like the ones that compete for your business on PolicyGenius, you shouldn’t have any problems. Don’t be afraid of being locked in.
In fact, PolicyGenius recommends homeowners shop around for homeowners insurance every 1-2 years. There’s a lot of opaqueness in pricing policies. There is always going to be one reputable home insurance company that will compete for your business.
6) Understand what the condo association will and will not cover.
If you are a condo owner, the master association insurance policy generally covers all damage to the building other than to your property. Your homeowners insurance coverage is generally referred to as “walls-in” or “studs-in” coverage.
In other words, you shouldn’t be liable for any damage outside your walls. And your association isn’t going to pay for anything that happens inside your walls.
Sometimes there are disagreements between you and the HOA. For example, what if a main pipe that is between your wall and an outside hallway wall bursts and ruins the structure? It’s important to simply ask your HOA board members and the respective insurance companies what is and is not covered.
Provide examples at your next HOA meeting to help clarify potential future situations.
7) Loss of rent and tenant liability coverage.
A comprehensive rental insurance policy should have loss of rent coverage for a certain amount of months, as well as tenant liability coverage. It may take six months to fix your place and find a suitable tenant again. Your agreed-upon policy will keep the cash flow coming in.
You also never know what your tenants are up to. If they accidentally set your place on fire, which ends up damaging the upstairs unit, you need to have enough insurance to cover such freak incidences.
How A Homeowners Insurance Policy Made One Man Richer
Now that we’ve gone through some basic considerations to help you determine how much homeowners insurance policy to get, let’s go through a real-life disaster example. Natural disasters are occurring every year, so be prepared.
Back in 2017, the Tubb’s Fire burned down a lot of homes in Northern California. One of those homes was owned by a Financial Samurai reader named EJ. Thankfully, everybody was OK.
Let’s have EJ recap his harrowing story in his own words and share what he learned from his homeowners insurance saga. Below is a picture of his home before the Tubb’s Fire.
We lost our home, but by being well-insured we were covered for not only our possessions and rebuilding, but also for our rental.
After the fires, both home prices (for sale) and rental prices actually skyrocketed. Classic market supply and demand with a steroid boost of large amounts of insurance money. So not really classic market supply and demand.
That is why Loss of Use Coverage is so important and the first thing we talk about today.
Coverage D: Loss of use and rental
Renters Get Squeezed
In the land of fire and mass chaos, owning is way better than renting (seems counterintuitive, but true). I talked to many people who are renters who have been evicted since the fire. The landlords asked their tenants to leave so that either the landlord or one of their family/friends who lost a home could move in.
This puts the tenants in a bad position because now they are stuck in a town with a housing shortage and now a high price point. They have no choice, either pay more for a similar rental in town or move further out of town.
Plus, unlike those who are insured and lost their home, tenants being evicted have no insurance to help them through this. It’s a lose-lose situation.
Many Owners With Homeowners Insurance Came Out Fine
For owners it is better, but it is only as good as the insurance purchased. I was well insured. My insurance paid for my rental for up to two years because the Tubb’s Fire was a Federally declared disaster.
If it was just a run of the mill house fire, I would still be covered for one year. There is no monetary limit to my rental. Insurance covers an equivalent rental to my home.
So I was able to get a nice rental and not worry about the monthly rent. I lived in a paid-for rental for two years. I had a friend who had his insurance company pay $34,000 a month for his rental when the fire destroyed his home.
On the other end is one of my friends, who has a maximum cap of $14,000 for her rental. That means her insurance will only pay a total of $14,000 for the entire two years.
First lesson of insurance – make sure you are well insured for not only dwelling and personal property, but also loss of use. This will make your housing situation much better after the loss of your home. Clarify how much coverage you have.
Related: What Is A Home Warranty And Do You Need One?
What Type Of Homeowners Insurance To Get?
We have determined that being an owner versus a renter at the time of a disaster likely puts you in a better financial situation with insurance. But what type of insurance should homeowners (and renters to some extent) obtain?
I was insured by a large, reputable insurance company who “is always on your side.” They went by the books and were quite helpful.
In fact, by the end of the process I owned my land outright, had no mortgage, and increased my net worth by about $600,000. Granted, I have to replace all of my possessions but that can be done deliberately and slowly.
Oh, but the negative is that I don’t own a home anymore.
That said, a massive increase in net worth is quite the silver lining from this tragedy. Plus all the stress from owning a massive house with a massive mortgage is now gone.
Basics Of The Homeowners Insurance Policy
Insurance coverage is broken down into various coverages.
- Dwelling: Coverage A: Dwelling
- Other structures: Coverage B
- Personal property: Coverage C
- Loss of use: Coverage D
- Personal liability: Coverage E
- Medical pay each person: Coverage F
The limits for these items are visible on the insurance policy declaration page.
These are each important, but Coverage A is the most important.
Coverage A: Dwelling
This is the most important part of insurance coverage. Coverage A dictates how much the insurance company pays for rebuilding a home. This needs to be enough to rebuild an equivalent home and it is up to you to make sure it is adequate. Generally, increasing the limit leads to only a small increase in the overall annual policy premium. By law, if I rebuild they have to give me at least my Dwelling maximum to rebuild.
Another important part of Coverage A is to be insured for “Replacement Cost.” Some insurance companies offer “Actual Cash Value.” Actual cash value only pays the depreciated cost of the home, meaning the insurance company will only pay for a 20-year-old roof and not the cost of a new roof. The difference in reconstruction costs will be covered by out of the owner’s pocket. Not so good if you ask me.
With a “replacement cost” policy, the insurance company may depreciate the home for the initial payout, but will pay that actual replacement cost once the item is built or purchased. This can lead to thousands of dollars when rebuilding.
Extensions
There are also extensions to this coverage. For instance, I had a 125% coverage extension. This means they will pay an additional 25% of my maximum if I rebuild. This is an additional $200k for me to rebuild. I even realized after the fact that I could have purchased a “guaranteed replacement cost extension”.
If I had purchased a guaranteed replacement cost extension, then there would be no question about rebuilding as insurance would cover it all.
There are 3 companies I know of that have guaranteed replacement cost: Chubb’s, Nationwide, and AIG. If insured with one of these insurers, it may be worth switching to guaranteed replacement cost.
Coverage B: Other Structures
Another reason the price point of Coverage A is important is because all of the other Coverage limits are set by the Coverage A limit.
For instance, I am covered for Other Structures via Coverage B. This includes patios, external fireplaces, fences, and the outdoor kitchen. The maximum insurance will pay me for Other Structures is 10% of my Coverage A.
So if I have a $1,000,000 Coverage A limit, I get $100,000 for Other Structures. If my Coverage A limit is $500,000, then I only get $50,000 for Coverage B.
Coverage C: Personal Property
Coverage C or Personal Property coverage is the amount given for all of the items lost.
In other words, if you took your home and turned it upside down, anything that falls out is paid for by Coverage C.
Getting your insurance company to pay Coverage C can be a bit painful. You have to itemize everything to receive full payment. This can take dozens and dozens of hours.
Please take pictures and itemize all your belongings in a spreadsheet before you need to.
The insurance company will take the list and depreciate it based on age and condition. They will pay out the depreciated cost. Again make sure you are insured for “Replacement Cost” and not “Actual Cash Value”.
If you have “Replacement cost” coverage you can submit receipts as you buy items for the insurance company to pay the difference.
The Homeowners Insurance Payment
I thought that insurance will pay out all 100% right off the bat, but unfortunately that is not the case. The insurance company will come up with their own build estimate and from that depreciate the cost of things such as paint, roofs, flooring, etc.
It is not as bad as it sounds. For instance, in my case they depreciated about 1.5% of the home. Once I rebuild, they will pay the full amount.
Also, remember that this initial payout is a starting/negotiation point. I initially received one big check. But got another check after going back to the insurance company with my builder’s estimates which are higher than what the insurance company estimated.
Always negotiate!
Other Home Coverages To Consider
There are also other coverages that come with good insurance. We had coverage for Debris Removal (10% of Coverage A), Landscaping (5% of Coverage A), and Building Code Upgrade (20% of Coverage A).
There is also coverage for Personal Liability (Coverage E) and Medical Pay for Each Person (Coverage F), and these limits can be adjusted as needed.
When in doubt, ask your homeowners insurance provider to explain all the additional insurance add ons and their costs.
Deductible Cost
I was surprised as to how cheap good insurance is. My insurance cost approximately $1,300 annually with a $1,500 deductible.
After this experience I would happily pay $2,000 annually for a higher coverage amount. Nothing is worse than being underinsured after losing a home. Insurance has by far been the best return on investment I have ever made.
Here are some detailed quote comparisons from PolicyGenius that are useful. You can click the chart to learn more.
Check Specifically About Fire Insurance Coverage
Finally it is worth noting that I did not have additional insurance. I had my regular old home insurance and it covered all of the loss. This is not like an earthquake or flood that needs an additionally purchased insurance policy.
My policy covered the fire whether it was a natural disaster or a house fire. Some of the additional protections I received were due to this being a Federally declared disaster and living in a consumer protection state like California. But no, I did not need fire insurance.
This is good because I would never have thought to ask separately for it. In fact, when I went to bed at 1 AM I saw a red glow over the hill and did not even realize it was a fire.
If there is going to be a fire though, in many ways it is best to have a complete loss like we did. Total destruction so that the insurance company can not argue about what is salvageable.
My neighbor was not so lucky.
His home stood between two burnt homes. He had a lot of smoke damage and it couldn’t be inhabited. He had to fight tooth and nail with the insurance company about his coverage.
The insurance company argued he could simply clean everything in his house. But he had two young kids and argued his home needed to be stripped to the studs. I was able to move forward while he spent months arguing.
Below is a picture of our home after the Tubb’s fire. We decided not to rebuild. We collected the insurance money and bought a smaller, cheaper home not in a fire zone.
Home Insurance Is A Life Saver
It pays to be well insured. I didn’t know much about homeowners insurance when I bought my home. In fact, my insurance broker set this policy up for me. He worked throughout the claims process.
I never even read the entire policy before this. I was by no means an expert, but now have a lot of first hand experience.
This is what I recommend before getting a homeowners insurance policy:
- Call the insurance company and ask for a copy of the full policy. This document should be 50 to 70 pages long.
- Make sure to have an adequate Coverage A (Dwelling) limit. This is the coverage that will dictate all of the other coverages. It should be high enough to cover rebuilding a equivalent home.
- Purchase “Replacement Cost” insurance and not “Actual Cash Value” for both Coverage A (Dwelling) and Coverage C (Personal Property).
- Consider an extension for the Coverage A limit. My extension was for 125%, but other’s have 150%, 175%, or even guaranteed replacement cost. It is worth the small increase in annual cost if ever needed.
- Jump through the hoops that the insurance company lays out. I am impressed by my insurance company thus far. As long as I am doing what they ask, they have been quick and reasonable with payments.
There you have it. One man’s experience with insurance after a major fire.
The bull market in real estate likely means your home is underinsured for Coverage A at the very least. While your home is still undamaged, use this opportunity to upgrade your coverage and see if you need any additional coverage.
Check out PolicyGenius, the one-stop marketplace for home insurance and other insurance needs. Instead of applying to individual insurance carriers one-by-one, apply for a home insurance policy on PolicyGenius and get multiple insurance offers. Then choose the best one that’s right for you.
I’ve met the founders at PolicyGenius multiple times. They have the best insurance marketplace platform today.
Readers, have you ever had to use your homeowners insurance policy? Do you live in a high-risk area for fires or floods where getting homeowners insurance is expensive or difficult? Why do we continue to rebuild homes in high-risk areas?
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